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Efficient Frontier is a unified online advertising platform for managing search engine marketing (SEM), biddable display advertising, and social media campaigns on behalf of marketers and agencies around the world. Founded in 2002 by Dr. Anil Kamath and Anand Ranganathan , Efficient Frontier applies the principles of modern portfolio theory to drive huge performance improvements in advertising. Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United Kingdom, France, Germany, Australia, and India, and has technology licensing partnerships in Japan, Hong Kong, and Russia. Efficient Frontier won a TiE50 Award at the TiEcon conference in May 2010 for accomplishments in the startup internet sector. In September 2010 Efficient Frontier launched a social media solution, using its same core technology to manage Facebook ad campaigns. Efficient Frontier has been led by President and Chief Executive Officer David Karnstedt since April 2009. On December 1, 2011, Adobe Systems announced that it has entered into a definitive agreement to acquire privately held Efficient Frontier.〔(【引用サイトリンク】title=Adobe to Acquire Efficient Frontier, Leading Digital Ad Buying and Optimization Platform )〕〔(【引用サイトリンク】title=Adobe Buys Efficient Frontier to Boost Its Online Advertising Capabilities )〕 The acquisition was completed in January 2012 for about $346 million in cash. ==See also== *Search engine marketing *Linear programming *Search engine optimization 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Efficient Frontier (company)」の詳細全文を読む スポンサード リンク
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